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What we handle

What Northavi SEO handles, from finding the problem to verifying the fix.

Nine areas of work, run continuously. For each, what Northavi SEO handles automatically, what waits for approval, and where your input is needed.

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  1. 01

    Technical health

    Google has to reach, read and index a page before it can rank it. Northavi SEO crawls your site the way Google does on every pass, checks page speed, and confirms each important page's index status directly with Google.

    Northavi SEO handles this

    • Broken links and missing page descriptions found on every pass
    • Missing image descriptions added
    • Index status re-checked after every fix

    Comes to you

    • Redirects, canonical changes, and anything touching robots or indexing rules. These can take a site out of Google, so they are never automatic
  2. 02

    Google's view of your site

    Search Console shows which searches you appear for and which pages Google shows. Analytics shows what visitors did next. Northavi SEO reads both continuously, so the work is driven by what Google actually sees rather than a keyword list from a meeting.

    Northavi SEO handles this

    • Searches where you're close but not visible surfaced as opportunities
    • Pages losing visibility flagged, with the evidence attached

    Comes to you

    • Investigations that need a decision from the business: a service you've stopped offering, a page that should be retired
  3. 03

    Local and Maps visibility

    “Near me” results change from street to street. Northavi SEO measures your visibility for your important searches across a grid of points covering your service area: where you show up, where you don't, and whether that's changing.

    Northavi SEO handles this

    • Visibility measured across the service area and tracked over time
    • Gaps between where you serve and where you're found reported plainly

    Comes to you

    • Location pages for places you serve, proposed with demand evidence and drafted for approval
    • Google Business Profile changes, which you make with our guidance
  4. 04

    Titles, headings and page structure

    A page's title and headings tell Google, and the person scanning results, what the page is for. Northavi SEO rewrites them to match the searches each page is meant to be relevant for, using only words grounded in what your business does, then verifies the change live.

    Northavi SEO handles this

    • Duplicate, missing or mismatched titles and headings found on every pass

    Comes to you

    • Every rewritten title and heading is shown to you before it goes live
  5. 05

    Service pages you're missing

    The most common gap on a local business site: people search for a service you offer and there's no page about it. Northavi SEO finds those gaps in real search data, confirms the service is one you've declared, and drafts the page.

    Northavi SEO handles this

    • Gaps found and ranked by measured demand
    • Draft pages prepared, grounded only in the services and places you've declared

    Comes to you

    • Every new page is approved by you before it's published. Nothing goes live on its own
  6. 07

    Business identity

    Your name, address and phone should be identical on your site, your Google Business Profile, and every directory that lists you. When they aren't, Google trusts all of them less. Northavi SEO compares them and tells you exactly what disagrees.

    Northavi SEO handles this

    • Mismatches between your site, your profile and directories found and reported with the specifics

    Comes to you

    • Corrections on third-party listings, which only the business can make, as a short list
  7. 08

    Reviews, reputation and links from other sites

    Reviews and links from other local sites affect how Google sees you, and none of it can be automated honestly. Northavi SEO monitors both and ranks the off-site work worth a person's time.

    Northavi SEO handles this

    • Review and link changes monitored and reported
    • Opportunities ranked so the short list is worth doing

    Comes to you

    • All of it. Asking for a review or earning a link from a local organization is work a person does, and we say so
  8. 09

    Measurement

    The point of all of the above is a phone that rings. Where call and form tracking is connected, Northavi SEO attributes calls, forms and appointment requests back to search, so the report says what the work produced rather than what it ranked.

    Northavi SEO handles this

    • A baseline recorded before any change is made
    • Calls, forms and appointment requests connected to search where tracking allows

    Comes to you

    • Connecting call and form tracking, which we walk you through at the start
What Northavi SEO does today

Said plainly, so there are no surprises.

  • Managed organic and local search. The nine areas above are the current service. Changes are made directly on WordPress sites; elsewhere the work is found and prepared for whoever manages the site.
  • No bought links, review schemes, or anything Google penalizes. Visibility you have to defend every month isn't an asset.
  • Nothing that could take your site out of Google is ever automatic. Redirects, canonical and indexing rules are always a person's decision.
  • No invented content. A service you haven't declared or a place you don't serve never becomes a page.
Free assessment

See what Northavi SEO would fix on your site.

Send us your website. We run the NRTHIQ assessment on it, walk you through what it found, and tell you honestly whether it's a fit. No obligation.

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What the assessment covers

  • Technical problems Google is hitting
  • Pages missing from Google's index
  • Services people search for that you have no page for
  • Maps visibility across your service area
  • Business name, address and phone mismatches
  • Titles and pages that don't match how customers search